Free CTR Calculator

Divide clicks by impressions and multiply by 100. A page that was shown 1,000 times in search results and clicked 30 times has a CTR of 30 / 1,000 x 100 = 3 percent.

The same formula rearranges to give either of the other two values. Clicks = impressions x CTR / 100, so 2,000 impressions at 2.4 percent is 48 clicks. Impressions = clicks x 100 / CTR, so 40 clicks at a 4 percent CTR means the page was shown about 1,000 times. The calculator's simple mode does all three: pick the value you want to find and fill in the other two.

Clicks can never be higher than impressions, so a CTR above 100 percent means the two numbers came from different reports or date ranges. Check that both cover the same pages, queries and dates before comparing them.

In First Page Sage's 2026 report on Google click-through rates, the first organic result gets 7.1% of clicks on average, position 2 gets 3.0% and position 10 gets 0.2%. Those blended figures mix searches that show an AI answer at the top of the page with searches that do not, across desktop and mobile, weighted to U.S. search volume.

The gap between the columns is the story of 2026. The same report puts blended position 1 CTR at 39.8 percent in its 2025 edition, and ties the fall to Google making its AI answer the default response to a search in July 2026. When an AI answer is on the page, the top organic link gets 3.6 percent of clicks; without one it still gets 22.6 percent.

Treat any curve as an average across millions of searches, not a promise for one keyword. Brand searches, local results, shopping results and featured snippets all move clicks around, so a single keyword can sit well above or below the curve.

A good organic CTR is one at or above the average for your position. 2.1 percent is weak for a page in position 1, where the average is 7.1 percent, and strong for a page in position 6, where it is 0.6 percent, so compare each page with the curve for its own position rather than with a single target.

• Brand searches, where someone types your company name, often run far above the curve, because the searcher already wants your site.
• Broad informational searches run below it when an AI answer or a featured snippet answers the question on the results page.
• Searches with ads, maps or product listings above the organic results push every organic link down and lower its CTR.
• A page with high impressions and a CTR well under the curve for its position is usually the quickest win: it already ranks, and a better title or description can raise clicks without moving up.

Search Console's Performance report shows CTR as clicks divided by impressions for whatever you have filtered: the whole site, a page, a query, a country or a device. Turn on the Average CTR and Average position boxes above the chart; only clicks and impressions are on by default.

• An impression counts when your link appears on a results page a searcher loads, whether or not they scroll down to it.
• Average position is the average of your topmost result's position across those impressions, so a page can show position 8.4 even though it never sat at exactly 8.4.
• The Queries tab shows CTR per search term and the Pages tab per URL. Filter one page, then open Queries, to see which searches drive its clicks.
• Search Console keeps 16 months of data, so compare the same months year on year when a change in CTR could be seasonal.

To use the calculator with Search Console, take the query's monthly search volume from your keyword research tool and round its Search Console average position to the nearest whole number. Impressions are not a stand-in for volume: they count only searches where your page appeared. The opportunity view then shows the clicks the study's averages would predict at each position, which you can set beside the clicks Search Console reports.

Raise CTR by making the result itself more worth clicking, then by moving up. The title and description are the two parts you control directly.

1. Rewrite the title so the searcher's words come first and it fits the width Google shows, about 600 pixels. A meta tag generator that measures pixel width shows when it will be cut.
2. Write a description that names what the page gives the searcher, such as a price range, a time saved or a number of examples. Google does not rank on it, but it often shows it.
3. Match the intent of the search. A page that answers a how-to question with a sales pitch gets skipped even when it ranks.
4. Add structured data the page qualifies for, such as product reviews or recipes, so the result can show stars, prices or images.
5. Keep the date current on content that dates. Searchers skip results that look out of date for fast-moving topics.

Change one page at a time and wait two to four weeks before judging the result in Search Console, comparing the same number of days before and after. Rankings and the mix of searches shift week to week, so a few days of data can mislead.