Free Meta Description Generator

It reads your page and writes three short summaries of it. Give it an address and it fetches the page once and reads the main content, leaving out menus, sidebars and footers. Paste text instead and it reads that. An AI model then writes three descriptions, and the tool checks each one before you see it.

1. Enter a page address, or paste up to 5,000 words of text. The writer reads the opening of the page, about the first 1,300 words, which is where a page says what it is about.
2. Add a target keyword if you have one. Each suggestion is written to use it once at most, because repeating a keyword in a description reads badly and earns nothing.
3. The tool counts each suggestion. One shorter than 120 characters or longer than 155, or one that repeats the keyword, is written again once. One still too long is cut at a word boundary and marked, and one still too short is shown as it is and marked.
4. Each suggestion shows its character count, its estimated width in pixels and a search result preview, so you can see where Google would likely cut it.

The writer is told to use only what the page says: no prices, discounts, ratings, awards or offers the page does not make. Read each suggestion against your page anyway, because a model can still get a detail wrong.

Google sets no limit. Its documentation says a meta description can be any length, and that snippets are cut as needed, usually to fit the width of the device. What decides the cut is width in pixels, not a character count, which is why this tool shows both.

120 to 155 characters is a commonly cited target that usually fits a desktop result, and about 960 pixels, two lines on desktop, is a commonly cited width. Neither number is a rule Google publishes. A description of wide letters such as W and M reaches the width sooner than one of narrow letters, so a 150-character line can be cut while a 155-character one is not. Phones show less, so put the most useful words first.

Often, but not always. Google says it builds snippets mainly from the page's own content, and uses the meta description when it gives searchers a more accurate summary than text from the page. It may show different snippets for different searches, picking the passage that best matches what someone typed.

You raise the odds by writing a description that is accurate, specific to the page and readable as a sentence. Google's guidance also warns against using the same or similar description on every page of a site, so write one per page, starting with your most important pages.

• It says what the reader gets: the answer, the product, the service or the guide, in plain words.
• It is specific. "Opening hours, parking and the new study room at Riverside Library" beats "Welcome to our library website".
• It uses the words people search with once, near the start, where a reader sees them first.
• It promises only what the page delivers. A description that oversells earns a click and then a quick return to the results.
• It is unique to the page and fits in about two desktop lines.

These suggestions are a starting point. The best description usually comes from taking the strongest of the three and adding the one detail only you know, such as your town, your price range or what makes your page different.

In the head of the page, as a meta tag named description. Most site builders and content systems, including WordPress SEO plugins, Shopify and Squarespace, give you a field for it in each page's settings, so you paste the text there and the tag is written for you. To check what a live page has now, run its address through the meta tag checker.

What this page says about how Google shows descriptions comes from this page, checked on the date shown:

• Google Search Central: Control your snippets in search results

  Source · Checked Oct 30, 2026